The Safe Prom and Those Who Host (Lose the Most) programs are part of a social marketing campaign to educate the community about the health and legal impacts of underage drinking.

Safe Prom is targeted to the hotels, limousine services and beverage retailers with the message of not contributing to underage drinking by providing teens an unsupervised party location or selling them liquor.

The Those Who Host (Lose the Most) campaign is directed to adults to educate them about the health and legal aspects of underage drinking and to encourage them to help teens celebrate sober and safely.

The campaign is sponsored by the Northland Coalition, Community 2000 volunteer Teams of Clay, Platte and Ray counties and Tri-County Mental Health Services, Inc. Funding is received through grants by the Drug-Free communities Support Program and the Missouri Division of Alcohol and Drug
Abuse.

Newspaper and billboard advertising as well as public service announcements
"starring" two local young volunteers of Youth With Vision work together to
deliver the message to the community.

To find out more about Community 2000 or Youth With Vision and their efforts
to keep our communities safe, call prevention coordinator Danelle Nichols at
(816) 468-0400, Ext. 301.